elieve it or not, people do buy style over substance. A good example was a local custom web design shop. They had the best presentation material. They had custom paper made with an abstract of their logo embedded into the paper. Custom covers had their logo on it. The proposal documents were 2nd to none. They punched the covers and papers using a comb binding machine. The style hid the fact that the substance was not there. They custom built features that are readily available in commercial or open source systems. In hindsight, style did win over substance.

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